ABOUT US
“She did not know yet how sometimes people keep parts of themselves hidden and secret, sometimes wicked and unkind parts, but often brave or wild or colourful parts, cunning or powerful or even marvellous, beautiful parts… And all of those parts they hid away… end up in their shadow.”
— Catherynne M. Valente
Unravelling Her was born from that shadow, the quiet ache of knowing that there’s more to you than what the world sees. Behind the layers, beneath the chaos, past the healing and the trying again, there’s a version of you that feels real, that feels like home.

WHO
WE ARE
Unravelling Her is a space for women who want to explore every version of themselves, not just the ones that get applause. We believe womanhood isn’t a fixed identity or a checklist of achievements; it’s a layered, evolving experience.
We make space for all of it: femininity, the burnout, the ambition, the shame, the joy, the contradictions. Whether you’re thriving or just holding it together, you belong here. Our stories span identity, mental well-being, relationships, culture, fashion, skincare, sexuality, finances, and the quiet questions in between.
We believe three things:
* Adulting is unravelling. Adulthood isn’t a neat climb; it’s a thread, sometimes tangled, sometimes pulled too tight. Some days, everything works. Other days, one text can undo you. We don’t glorify the chaos, but we won’t deny it either. That’, we provide tools, stories, and reflections to meet you where you are and walk with you through it.
*Women are layered. Too often, women are taught to be pleasant, polished, and perfect and to edit, silence, or discard the parts of themselves that don’t meet that standard. You are not one-dimensional, and you were never meant to be. We celebrate what’s hidden beneath the surface: the weird humor, the rage, the quirkiness, and the grit. We believe your power lies in embracing every version of yourself, even the ones the world tells you to hide.
* There is an ideal her, and she’s yours, not theirs. Aspiration is part of being human. We all carry an image, a quiet, personal version of the woman we want to become. She lives in our minds long before the world ever sees her. We are here to help you own that vision, not the one shaped by algorithms or aesthetics, but the one shaped by you, your needs, your experiences, and your truths.
Unravelling Her is a space to explore without pressure, share without shame, and show up without filters. We don’t have all the answers, but we’ll walk beside you through your journey, wherever it takes you.
OUR MISSION
To build an inclusive media platform that reflects the real, layered experiences of African women, telling stories that challenge stereotypes, centre honesty, amplify underrepresented voices, and spark meaningful conversations across identity, lifestyle, culture, and wellness.
OUR TEAM
We’re a small team driven by big dreams and a questionable amount of caffeine.
PITCH TO US
Have a story to share? Pitch or submit your story to editorial@unravellingher.com, but be sure to review our contributors' guidelines first. We do our best to respond to as many submissions as possible, and all accepted pieces are credited.
